onethreethreefive

onethreethreefive is my personal jewelry brand and business specializing in vintage spoon rings and statement pieces. Founded three years ago with a name derived from the numeric spelling of “Zeek,” the whole brand reflects a personal interest and gives me absolute creative freedom in design. At thrift markets, jewelry spaces are predominantly female, often discouraging male customers and limiting their engagement with the category. In response, a clean, flexible visual identity was developed alongside a market booth and social media presence designed to feel welcoming across genders, creating an approachable entry point for men while appealing to a broader audience. This project includes a brand system spanning packaging, booth design, product fabrication, photoshoots, and short-form advertisements in collaboration with filmmakers. All of these were applied across social media, a website, and in-person markets to grow a following, attract repeat customers, and build recognition within the Phoenix thrift scene.