onethreethreefive

onethreethreefive is a personal brand centered on handcrafted spoon rings and jewelry pieces. Founded three years ago, the name is derived from the pin pad spelling of “Zeek,” reflecting both personal identity and creative freedom in design. At local markets, jewelry vendors and customers are predominantly female, creating a barrier for men to engage with or purchase jewelry. Recognizing a clear business and creative opportunity, the brand was developed to offer an approachable entry point for men while still appealing broadly. This led to a venture that spans product design, brand identity, social media, and physical market experiences. While the audience remains diverse, a consistent response has been, “I’ve never been a jewelry guy before, but I’ll take a look,” reinforcing the brand’s positioning. The ongoing work has extended into web design, photography, and short-form advertising in collaboration with filmmakers, all focused on building a following, driving repeat customers, and establishing recognition within the Phoenix thrift scene.

Brand identity, product design and fabrication, packaging, market booth design, photography, web design, short-form advertising, and social media growth strategy.