StudioOfSound

StudioOfSound is a speculative professional recording studio based in Phoenix, Arizona serving musicians, podcasters, and audio creatives. They offer the space, equipment, and environment needed to produce high-quality work. As at-home recording technology and DIY setups become more accessible, the studio is facing declining bookings and increased competition. In response, a rebrand and advertising campaign is launched to counter-act the declining bookings. This campaign shifts the focus from equipment to experience, positioning StudioOfSound as a collaborative space where artists create beyond what can be achieved alone, highlighted through stories of artists who “went big” in professional studios. The deliverables for this client included a comprehensive campaign featuring concept, messaging, OOH executions, merchandise, and a rebrand of the studio.