StudioOfSound

StudioOfSound is a speculative professional recording studio serving primarily indie musicians by offering the space, equipment, and environment needed to produce high-quality work. They are facing a problem: as at-home recording technology and DIY setups become more accessible, the studio is facing declining bookings as artists don't see a need to go to a professional studio to use the best equipment. In response to this problem, a rebrand and advertising campaign is launched that shifts the focus from selling the equipment to selling the experience. The rebrand and campaign position StudioOfSound as a collaborative space where artists create beyond what can be achieved alone, highlighted through stories of artists who “went big” in professional studios.

Brand development, campaign concept, copywriting, asset design, and activation ideation.